1. Are there at least two women's matches on the card?
→ Over the 3 year period, AEW had at least 2 women's matches on the show 32% whereas WWE managed this 56% of the time.
2. Do women's matches account for at least 25% of the total match time?
→ Looking back over the 3 years, the largest gap between the 2 promotions comes when comparing the women's match time per show .. AEW hit the 25%-match-time threshold on only 11% of their shows, compared to WWE's 61%.
3. Are there at least two women's segments, promos, or interviews featured on the show?
→ WWE typically runs more segments/promos/etc., whereas AEW uses them more sparingly .. The result is a 25% gap in the pass rate between the 2 promotions, over the 3 year period - with AEW falling short noticeably more often.
4. Is there a women's match with a defined consequence, or stipulation?
→ The gap is smaller here than in other criteria when it comes to defined consequences for women's matches .. AEW hit this criterion 43% of the time, whereas WWE managed 50%.
5. Are women billed in the main event?
→ The least surprising of the 5 criteria .. AEW had women headline one of their shows 14% of the time over the 3 year period, and WWE is only marginally ahead with 17%.
The Red Belt Scores ..
→ If this result were high, there'd be little point to the study .. But AEW scoring just 5 out of 5 on 3% of its shows, and WWE hitting 6%, falls way below where these figure should be at considering how low the bar is - this test isn't asking for a 50/50 split, just a meaningful, legit presence. 5 relatively basic markers, where 4 out of 5 should be the bare minimum as a base mark.