Paceline
Your Pace. Your Potential.
A high-energy brand film that defines the motion identity for a health & wellness platform - culminating in a slick, memorable logo sting.
Brief
To craft the visual narrative for Paceline's brand film .. Tasked with establishing a sophisticated motion language from a set of loose brand guidelines and delivering a 'Netflix-style' brand sting.
Strategy
The strategy was to distill the app's core UI - vibrant colours and clean iconography - into a kinetic language. By translating static app elements into smooth, energetic motion, the graphics feel like a natural, motivating extension of the product itself.
Key Techniques
Motion system development
Dynamic iconography & typography
Logo animation & brand reveal
Result
The client's reaction captured the project's high-energy finish, declaring:
'BOOM! I think we’ve nailed it. Thanks so much for putting up with me through this. I think it’s outstanding!'