ClearScore
Be ClearScore Sure
Five product explainers for a national campaign - built once to work across landscape, portrait, and square formats .. No re-editing required.
Brief
Five product explainers for ClearScore's national 'Be ClearScore Sure' campaign .. Each one required to perform consistently across every social, and video platform.
Strategy
All core elements were designed, and animated within a central safe zone .. Ensuring brand consistency, and legibility held regardless of aspect ratio - without touching the edit.
Key Techniques
Responsive motion design
UI animation & simulation
Dynamic kinetic typography
Result
ClearScore came away with a single, flexible creative suite that could be deployed consistently across every platform .. No additional production required.