ClearScore
Be ClearScore Sure
A suite of five high-energy explainers, engineered to function flawlessly across landscape, portrait, and square formats without re-editing.
Brief
To create five product explainers for ClearScore's national campaign, with the critical technical constraint that each animation must work perfectly across all social and video platforms via simple cropping.
Strategy
The solution was to engineer a robust, 'format-agnostic' motion template. By deconstructing the UI and animating all core elements within a central 'safe zone,' brand consistency and clarity was guaranteed regardless of the final aspect ratio.
Key Techniques
Responsive motion design
UI animation & simulation
Dynamic kinetic typography
Result
The final deliverables provided ClearScore with a highly versatile and future-proof creative asset .. Enabling them to deploy clear, consistent messaging across their entire digital marketing ecosystem.