Investec
Private Equity Trends
A series that transformed expert presenters into dynamic data narratives - establishing a new visual standard for the client's entire campaign.
Brief
To elevate a series of expert-led financial updates into visually compelling digital content .. Navigating the core challenge of pushing creative boundaries while adhering to famously strict brand guidelines.
Strategy
The solution was to design a dynamic graphic framework, using abstract shapes and branded blocks, this created a sophisticated canvas that allowed for the seamless integration of key messaging - satisfying the client's desire for innovation, but still remaining true to the brand's core.
Key Techniques
Art direction & style framing
Data-driven animation
Integration with live-action
Result
The client celebrated the project's success in clarifying complex topics, stating:
'This is looking great, especially on how you solved solidifying the message.'