Innecto
Advance, PayLab & Evaluate
A set of three explainers designed to transform complex data tools into simple, compelling narratives .. Building a cohesive visual identity from the ground up.
Brief
To launch three distinct-yet-unified product explainers for a complex SaaS platform - handicapped by a minimal pre-existing brand identity and a visually complicated user interface.
Strategy
A design system was built from the logo's core colours, assigning a unique identity to each explainer while maintaining a unified feel. This led to radically simplifying the complex UI into a clean, visual language - focusing on the user benefit of each feature, not just the raw data.
Key Techniques
Character & iconographic animation
Clean UI screen interpretation
Cohesive branding
Result
Praised by the client for being 'fantastic' and 'truly impactful.' The final suite provided their sales team with a clear, cohesive, and compelling new tool to demonstrate the platform's value.